The Wayward Studio

Who we are


A little bit about us…


Emma Vidgen, co-founder


Sarah Tarca, co-founder

Emma Vidgen is an accomplished editor, journalist and media mentor with more than 15 years of experience in lifestyle consumer media.

In 2018, following the launch of The Wayward, she co-founded The Wayward Studio to help develop content and offer media mentoring for businesses within the wellness and lifestyle sector.

She appears regularly as a guest speaker at Handle Your Own PR events as well as freelancing for Marie Claire, Body + Soul and Foxtel’s Prior to starting her own business, she was the editor of Real Living magazine.


Sarah Tarca is a highly-respected editor, copywriter, journalist, content and social media strategist who never met a word she didn’t like.

Before co-founding The Wayward and The Wayward Studio, she held senior positions at titles including Marie Claire, Cosmopolitan and Girlfriend.

During her 16-year media career, she’s covered everything from fashion and beauty to interiors and travel. She’s also produced content for Australian and global brands such as Unilever, Priceline Pharmacy and Rimmel London.